An interview with...

Influencer, Justin Samuels

Creative Director of Seventy74, Justin Samuels, gives us an inside look at Notting Hill …

Tell us a bit about yourself:
My name's Justin Samuels and I'm the Creative Director at Seventy74, an online and newly launched interior and styling company. I run Seventy74 along with my colleague, Bella Rodriguez.

Where do you live?
Kensal Green, on the leafier side of the Kensal triangle.

How long been in the area?
We moved west to Bayswater (originally from Soho) in 2001, so a happy 15 years.

What do you love most about Notting Hill?
There's always been the most exciting mix of personalities here, almost as many as the different styles of properties. Both make me smile every day.

Favourite hidden gem?
Pearl and Groove on Portobello Road is the best place for cakes in the area and it’s full of gluten and flour free sweet treats too!

Favourite place for a drink?
Ladbroke Arms is such a cute little old pub, plus it has a fab kitchen.

Favourite restaurant, café?
The Farmacy on Westbourne Grove for a vegetarian burger and sweet potato wedges, all washed down with a Foragers Martini.

Best places to shop?
Couverture and the Garbstore on Westbourne Park Road is one of my favourite for clothes shoes and gifts. It's a really well edited, mixed collection of new, established and unknown brands and I almost always leave with a purchase or two in hand.

Any insider knowledge / top tips for the area?
We have one of the best markets in London but don't forget to go right into the middle of the indoor market or to shop around the outer edges of the outdoor one too. There's always a nugget to find if you’re patient and keep your eyes wide open.

Best way to spend a lazy afternoon in London?
Watching a good movie at The Gate Cinema. I always sit on the back row on one of the sofas with a glass of bubbly - I love the fact that it still has all of its originality and there’s a bar!

Top 5 things you recommend to do in the capital?
1. Assouline on Piccadilly; the girls at the shop will wrap your purchase in perfectly folded white waxed craft paper, finished off with their lovely red wax seal. It's as nice to unwrap such a beautiful item, as it is to spend an hour or two choosing it.
2. Enjoy a picnic in Regents Park - it's one of the most beautiful parks in the city.
3. Gucci on Bond Street has just had a makeover and it’s a visual treat.
4. Visit The Attendant on Foley Street. It’s a tiny, quirky coffee bar in a restored Victorian public toilet. Good for a coffee stop mid-morning.
5. Explore as many of the amazing galleries London has to offer as possible. My new favourite, The Newport Gallery, has the best gift shop (you can’t go wrong with a great gallery gift shop!).

The team behind Seventy74 are all about fun and colour, bringing together an edit that is both global and conceptual, modern & vintage. Many of the pieces they sell are made to order and can be customised to make your purchase and living space even more unique.